Link building is an effective way to improve a site’s performance in search, but there are many things that are needed to create relevant links that generate results. Link building requires many hours of research, strategic planning, and time-consuming work. To successfully manage the extensive work involved in manual link building, many agencies have started creating white label links through companies specializing in link building. Many agencies will often outsource their client’s SEO link building for various different reasons. Many businesses also take the same approach.
Considerations to Make
If you’re thinking about outsourcing your link building, here are some considerations to keep in mind:
- Is link building appropriate for my business?
- What is the company’s link building process?
- Can they demonstrate results?
- Is there a contract?
As humans often do, we associate outsourcing with all sorts of terrible things without really thinking about it. In reality, though, outsourcing can be a powerful tool for marketing agencies striving to scale, expand their capabilities, and capture new leads they might not otherwise be able to serve.
Particularly in the case of link building, it makes a lot of sense to outsource: link building takes a lot of time and work. However, when integrated with complementary tactics, link building can also be a valuable addition to a client’s marketing plan. If agencies choose to outsource to trusted providers, they may see a variety of benefits and improvements in their work. Some of the benefits that outsource link building can have for marketing agencies, include:
- Increased customer satisfaction and retention.
- Reinforcement of basic competences.
- New generation of leads through the expansion of the service offer.
There are some challenges and considerations you should keep in mind if you’re going to invest in white label link building services.
Improving customer satisfaction
Managing customer expectations can be a big problem. While not all clients can realistically be satisfied, agencies can fall into the same trap as clients who regret it: assuming that the factors holding back the results are external. Instead of looking more broadly at marketing opportunities and channels that may be missed, agencies often duplicate the tactics they’re currently employing for their clients, even when the work isn’t paying off, and it makes sense!
After all, who wants to tell a customer, “You’ve already invested in working with us, but we just can’t meet your expectations because we can’t do what your company needs”? The first step in solving this problem is to take a step back and analyze the marketing plan as a whole. What’s missing? What is misaligned?
Expand service offerings and scale an agency
Scaling is a common problem for agencies: it can be difficult to transition to growth without having challenging issues, and marketing agencies work best when they’re agile. The best way to scale is to incorporate outsourcing so that clients can remain satisfied.
As such, there are plenty of resources earmarked for digital marketing agencies hoping to attract new clients, and there’s no shortage of recommended tactics to help agencies scale: better customer service management, development or diversification of intellectual property in other ways, and restructuring processes, to name a few.
Ask for References
If you are thinking about the idea to outsource SEO link building, you should ask for case studies and references from real clients if you’re not sure about the quality of a company’s or agency’s work. They should have no problem providing them to you.
It’s also important to know what to look for. Again, a large number of links should not be the result of the work of a link building company. Discuss your success in meeting goals similar to yours, in areas such as improvements in keywords, rankings, and traffic. As an agency, you should know what is important to your customers and your white label link building should support these goals, even if it means outsourcing some of the work.